3 Reasons Why you Need to have an Online Store

As technological development sets its wheels in motion, the amount of time spent online is increasing tremendously. It has been established that the online user engagements are only going to increase in the coming times. In such a scenario, Retailers are beginning to sense the growing need to extend their services to the online realm.

Here are the top 3 reasons for building an online store that will tune your conventional thinking, motivating you to expand your business services in the virtual world too:

1. You will miss out on a LOT

We have heard enough about marketing through an Online Website and Mobile Apps, and some of us have even tried to ignore it deeming it as ‘hype’. What we fail to realize is that we are moving towards a more virtual world and hence, strengthening our online presence is essential. A study conducted in the United States revealed that the online retail stores grew to $.279 billion last year. Things haven’t looked down in the least ever since, for the figures are only increasing.

So, setting up an online store for your retail business is a must if you don’t want to miss out on the opportunity of minting more profits and growing your brand identity.

2. It is easy to setup!

Many people would have fed you with negativity that online businesses just don’t work out. Ignore the pessimistic thoughts and grab the remarkable opportunity it presents. With the right marketing strategy and a robust eCommerce setup, the profits are bound to start rolling in!

It might be quite difficult to build an online store on your own. However, the demand for online stores has also increased the number of web development companies. Leave the job of building your website to reputed E-commerce developers who’ll take up the challenge of coding, hosting and maintaining your site at a nominal cost.

3. Interaction Builds your Business

Interacting with your customers is an excellent way to grow your business. Retail Stores do not allow you to know what your customers think of your products. Online stores, on the other hand, provide the customers an opportunity to comment, like and review your product. The positive responses generated from your customers will go a long way in promoting your online services on the global market!

Reach Openwave Computing, a leading eCommerce Web Development Company in Singapore to make your Retail store to reach Online Customers

Responsive Web Design or Mobile Web app - which one’s for you?

Smartphones have become so intertwined with the modern day lifestyle that they’ve become far removed from being mere communication devices. These handheld powerhouses have overtaken Desktops when it comes to internet usage. It’s no wonder that all top businesses are aware that adopting the “Mobile first, Desktop next” strategy is necessary to fit into the evolution curve and make their mobile presence felt. However, despite this awareness, adapting to the new mobile revolution can be perplexing to many from a technical perspective.

Two ways top firms are making their mobile presence felt is by building Responsive Web Apps and Mobile Web Apps. Confused? Read on:

Responsive Web Design:

What is it?

Simply put, Responsive Web Design uses a design methodology, wherein the same website responds to various platforms, screen sizes, and orientation suitably to provide the best user-experience across all devices.

The Good:

• Single version works across all devices and platforms
• Low maintenance cost and effort
• A single version improves SEO
• Provides control and flexibility, i.e., changes can be made on the website and will be reflected across all devices.
• You mobile site isn’t distributed through any app stores, hence, meeting OS guidelines or permissions is out of the equation

The Bad:

• Slow and poor performance overshadows the feasibility of Responsive Web Design
• Limited navigational capability provided to users
• Development time is long and tedious

Mobile Web Apps

What is it?

A Mobile Web App is the mobile version of a website to which users are redirected to when the site is accessed through a Smartphone or a tablet. The mobile version presents an optimized view of the internet site across various mobile devices.

The Good:

• Development cost and time is minimal
• Provides rich user-experience comparable with that provided by native mobile apps
• Enables excellent navigation capability 

The Bad:

• Maintenance cost is relatively high
• Two versions are to be built and maintained separately

Which one is better?

No two websites are alike; likewise, no two businesses have the same needs. While both the approaches have their share of ups and downs, it all comes down to the purpose they’re meant to serve.

If you want a website that’s easy to maintain and would like to keep the cost to a minimum, Responsive Web Design is the choice for you! But if you’re looking to provide an engaging user experience and do not mind investing money, time, and effort, there can be nothing better than building a Mobile Web App!

Now Say goodbye to bland and boring websites. Openwave's Web Design services in Singapore will give your website a vibrant makeover.