3 Reasons Why you Need to have an Online Store

As technological development sets its wheels in motion, the amount of time spent online is increasing tremendously. It has been established that the online user engagements are only going to increase in the coming times. In such a scenario, Retailers are beginning to sense the growing need to extend their services to the online realm.

Here are the top 3 reasons for building an online store that will tune your conventional thinking, motivating you to expand your business services in the virtual world too:

1. You will miss out on a LOT

We have heard enough about marketing through an Online Website and Mobile Apps, and some of us have even tried to ignore it deeming it as ‘hype’. What we fail to realize is that we are moving towards a more virtual world and hence, strengthening our online presence is essential. A study conducted in the United States revealed that the online retail stores grew to $.279 billion last year. Things haven’t looked down in the least ever since, for the figures are only increasing.

So, setting up an online store for your retail business is a must if you don’t want to miss out on the opportunity of minting more profits and growing your brand identity.

2. It is easy to setup!

Many people would have fed you with negativity that online businesses just don’t work out. Ignore the pessimistic thoughts and grab the remarkable opportunity it presents. With the right marketing strategy and a robust eCommerce setup, the profits are bound to start rolling in!

It might be quite difficult to build an online store on your own. However, the demand for online stores has also increased the number of web development companies. Leave the job of building your website to reputed E-commerce developers who’ll take up the challenge of coding, hosting and maintaining your site at a nominal cost.

3. Interaction Builds your Business

Interacting with your customers is an excellent way to grow your business. Retail Stores do not allow you to know what your customers think of your products. Online stores, on the other hand, provide the customers an opportunity to comment, like and review your product. The positive responses generated from your customers will go a long way in promoting your online services on the global market!

Reach Openwave Computing, a leading eCommerce Web Development Company in Singapore to make your Retail store to reach Online Customers

Responsive Web Design or Mobile Web app - which one’s for you?

Smartphones have become so intertwined with the modern day lifestyle that they’ve become far removed from being mere communication devices. These handheld powerhouses have overtaken Desktops when it comes to internet usage. It’s no wonder that all top businesses are aware that adopting the “Mobile first, Desktop next” strategy is necessary to fit into the evolution curve and make their mobile presence felt. However, despite this awareness, adapting to the new mobile revolution can be perplexing to many from a technical perspective.

Two ways top firms are making their mobile presence felt is by building Responsive Web Apps and Mobile Web Apps. Confused? Read on:

Responsive Web Design:

What is it?

Simply put, Responsive Web Design uses a design methodology, wherein the same website responds to various platforms, screen sizes, and orientation suitably to provide the best user-experience across all devices.

The Good:

• Single version works across all devices and platforms
• Low maintenance cost and effort
• A single version improves SEO
• Provides control and flexibility, i.e., changes can be made on the website and will be reflected across all devices.
• You mobile site isn’t distributed through any app stores, hence, meeting OS guidelines or permissions is out of the equation

The Bad:

• Slow and poor performance overshadows the feasibility of Responsive Web Design
• Limited navigational capability provided to users
• Development time is long and tedious

Mobile Web Apps

What is it?

A Mobile Web App is the mobile version of a website to which users are redirected to when the site is accessed through a Smartphone or a tablet. The mobile version presents an optimized view of the internet site across various mobile devices.

The Good:

• Development cost and time is minimal
• Provides rich user-experience comparable with that provided by native mobile apps
• Enables excellent navigation capability 

The Bad:

• Maintenance cost is relatively high
• Two versions are to be built and maintained separately

Which one is better?

No two websites are alike; likewise, no two businesses have the same needs. While both the approaches have their share of ups and downs, it all comes down to the purpose they’re meant to serve.

If you want a website that’s easy to maintain and would like to keep the cost to a minimum, Responsive Web Design is the choice for you! But if you’re looking to provide an engaging user experience and do not mind investing money, time, and effort, there can be nothing better than building a Mobile Web App!

Now Say goodbye to bland and boring websites. Openwave's Web Design services in Singapore will give your website a vibrant makeover.

7 Powerful Tips to Reduce Bounce Rate for Your Website!

Bounce rate is the percentage of visitors who enter the site and bounce (leave the site) rather than continue viewing other pages within the same site. We look at some of the ways to reduce the bounce rate in your site and achieve optimum conversion.

1. Create a blog section

People love to read. When someone spends time on the internet, they usually read. They love to get information about the query or product they search. So they open a blog for your customize and you can drive them from homepage to blog.

2. Use related posts section

When someone lands on a blog post or a product page, they can be interested in some similar posts in your blog. You just need to make sure he can get those related posts without any hassle. The best part to show related posts is the bottom part of the post.

3. Use recent posts section

Show all the recent posts, most popular posts or product on the sidebar. So that people not only find the post they want, but also have the easy option to visit other pages which might be different from the landing page. You can also add the popular posts section.

4. Breadcrumb navigation

We can earn user satisfaction only if we provide the information or product that the users seek. We need to do everything possible to help them find their target information. Breadcrumb navigation helps visitors know where they have landed and also help them navigate to other pages.

5. Internal linking

Internal linking is one of the most important parts for both bounce rate and SEO. So, try to create internal links wherever possible so that visitors get other important updates which might be beneficial for them.

6. Loading time optimization

Slow website can destroy your reputation. Slow websites reduce the interest of the visitors and ends up with high bounce rate. So it becomes important to ensure your website has a good loading speed. Try to use minimum plugins, and always delete an unused plugin if you are using wordpress.

7. Ensuring quality content

This is the most important thing to ensure to reduce your bounce rate. For this, it is necessary to know the psychology of your target audience, their likes and dislikes, and preferences. And then you have to create content according to that. So, the final task is to product quality content that your audience needs.

Want to reduce bounce rate for your website? Collaborate with Openwave to build the best website and maximize ROI - http://goo.gl/8xXPcp

Is Your Website Theme Search Engine Friendly?

How important is your website theme to your success? Well, if you ask, actually very important. Your websites theme is in fact crucial to the success of your website. When your site is actually indexed by search engines, your site’s theme too is reviewed along with the content. Therefore the theme must be planned carefully before finishing. In this article we give you some tips as to how you can develop a proper web site theme that will make search engine optimization simple as well.

It is important that you select a design that is centred on keywords and keyword phrases. For example, if your website’s keyword is fairness cream, choose design fundamentals that are associated with fairness creams. Use bright colors and elements that are engaging and high impact, and similar to thoughts associated with fairness creams.

You need to focus on the types of services, products, and information you want to promote. You are selling fairness creams, not sporting goods. Focus on fairness creams and stick to that approach. You must not get distracted by your favourite colour themes and the like. Make your keywords the main focus of your theme. Make them bigger, and make them stand out against all the other content.

Search engine hawks review your website theme in terms of how it relates to your keywords. Through complex algorithms, it juggles your themes and keywords and looks for commonalities in them. Search engines look for lots of content related to the main theme throughout the site, so it's a good idea to have lots of information written for your site.

You need to put in time and effort into choosing the perfect theme for your site. Your website must really represent what you wish to present. If you get bogged down with too many keywords or keyword phrases, you may need to consider additional websites that focus around this theme, instead of flooding your own site with too many products.

Remember, the theme of your website needs to appeal to your users as well as the search engines. Once a theme is finalized, there are many more steps to make your site optimized for search engines. A theme is only the beginning. But it has to be a strong foundation from which your site will grow and develop.

If you are looking for top-tire web developer to build Search Engine Friendly Website? Choose Openwave!

Why You Don’t Want To Skip Magento Web Development?

The market is filled with Magento developers who are all set to hoard in and take the best out of the opportunities coming onto them. Magento is one of the best frameworks today when it comes to building websites and to take care of all your web solutions. There are an abundance of companies that provide you with Magento services. Since this is a popular framework it is very important for you to keep in mind the following before you select a Magento enterprise or even if you want to hire a Magento developer.

Factors to Look Into –

·         The experience the developer or the company has in the field.

·         The variety of assignments they have taken up. If they have a portfolio, then be sure to have a look at that.

·         The expertise the Magento team in the company has, or the developer himself has.

·         The technology and the resources that the company makes use of.

·         How they are planning to go about your project and what they are willing to look into.

·         How much do they cost and how higher or lower they are compared to others.

·         As long as you and the designers are communicating well, and you manage to make them understand exactly what your requirements are you know that your website will come out the way you want it to.

It would do you a lot of good if you could do some research on the company and what they are up to. You should also know what Magento Web Development is, so that you needn’t be a total stranger to the technicalities. The world is buzzing with so many Magento companies, which it is going to be easy to compare and select them. All you need to do is have an online search and come up with a variety of companies that are going to take care of these needs for you. You will certainly find Magento ecommerce to be advantageous to your needs. The platform is flexible, user-friendly, cost efficient, easy to implement, simple to maintain and it is easy to experiment with. In short, it is the best framework when it comes to creating really good quality and rich apps and websites. It allows you to integrate and collaborate with other businesses and applications if that is your requirement

Why Choose Openwave for Mobile App Development?

Build Responsive Websites and Mobile Apps!